TV series: The Inbetweeners

 

the editing in the beginning of the show makes it look like a drawing of some kind and once you get to know the characters it fits with them. It also makes the viewers more interested on what the TV show is actually about and will make the viewing audience larger.

this close up on the teacher shows his unimpressed facial expression. The close up shows that he is feeling angrier than if it were a shot from far away. this makes it more effective because it is not showing any other characters in that scene, it solely shows his expression of how he reacts to a certain point.

this is an over the shoulder shot. It also shows a slight close up of the character the camera is focusing on. An over the shoulder shot makes it more personal for the viewer because it is as if we are the ones looking over the characters shoulder and not just in point of view of another character.

This is a birds eye view of the people from the school in the Inbetweeners. It is effective because even though it is far away it shows the different social groups in a school and it also shows the location, it not only shows some of but it also shows the buildings and landscape in front, which gives us the idea of where the location is.



Promotional- John Lewis

 

I chose to look at the 2014 John Lewis advert because it is known by all age groups and it is emotional and cute so it will be remembered.

 

Target audience:

Age: middle aged

Gender: females

I think the John Lewis advert will to middle aged women because they like the store it is promoting and big department stores don’t usually appeal very much to the males or younger people, and also the emotional side of the advert will draw them in.

Demographics:

The demographics for this advert are mainly middle aged women that shop at John Lewis. This shows that the company are trying to attract their target audience by using emotional bits. Middle aged women tend to shop at John Lewis as they usually have the financial security and also find certain situations distressing. The company have cleverly used emotions to capture the audience because this will help John Lewis will increase their sales.