Promotional- John Lewis

 

I chose to look at the 2014 John Lewis advert because it is known by all age groups and it is emotional and cute so it will be remembered.

 

Target audience:

Age: middle aged

Gender: females

I think the John Lewis advert will to middle aged women because they like the store it is promoting and big department stores don’t usually appeal very much to the males or younger people, and also the emotional side of the advert will draw them in.

Demographics:

The demographics for this advert are mainly middle aged women that shop at John Lewis. This shows that the company are trying to attract their target audience by using emotional bits. Middle aged women tend to shop at John Lewis as they usually have the financial security and also find certain situations distressing. The company have cleverly used emotions to capture the audience because this will help John Lewis will increase their sales.