Fictional:

 

 

We chose to look at the films Resident Evil because the genre and target audience was close to our digital media project. Resident Evil is as sci-fi film series.

 

 

Target Audience:

 

- Age: 15+

-Gender: Both Sexes

 

We think that Resident Evil has a target audience of both females and males, over the age of 15. We think this because some scenes are very graphic and have main characters of both sexes which means it's not aimed at one sex in particular.

 

Demographics:

 

the demographics for Resident Evil is B-C2, the films are aimed at young people and students in general. also the target audience category can reach people who are in the job industry, which means they will be earning money some way or another.

 

 

Pyschographics:

 

Mainstream - seeks security, tend to be domestic, conformist, conventional and sentimental - favour value for money family brands. this is nearly always the largest group.