TV series: The Inbetweeners

 

the editing in the beginning of the show makes it look like a drawing of some kind and once you get to know the characters it fits with them. It also makes the viewers more interested on what the TV show is actually about and will make the viewing audience larger.

this close up on the teacher shows his unimpressed facial expression. The close up shows that he is feeling angrier than if it were a shot from far away. this makes it more effective because it is not showing any other characters in that scene, it solely shows his expression of how he reacts to a certain point.

this is an over the shoulder shot. It also shows a slight close up of the character the camera is focusing on. An over the shoulder shot makes it more personal for the viewer because it is as if we are the ones looking over the characters shoulder and not just in point of view of another character.

This is a birds eye view of the people from the school in the Inbetweeners. It is effective because even though it is far away it shows the different social groups in a school and it also shows the location, it not only shows some of but it also shows the buildings and landscape in front, which gives us the idea of where the location is.



Promotional- John Lewis

 

I chose to look at the 2014 John Lewis advert because it is known by all age groups and it is emotional and cute so it will be remembered.

 

Target audience:

Age: middle aged

Gender: females

I think the John Lewis advert will to middle aged women because they like the store it is promoting and big department stores don’t usually appeal very much to the males or younger people, and also the emotional side of the advert will draw them in.

Demographics:

The demographics for this advert are mainly middle aged women that shop at John Lewis. This shows that the company are trying to attract their target audience by using emotional bits. Middle aged women tend to shop at John Lewis as they usually have the financial security and also find certain situations distressing. The company have cleverly used emotions to capture the audience because this will help John Lewis will increase their sales.

 

Fictional:

 

 

We chose to look at the films Resident Evil because the genre and target audience was close to our digital media project. Resident Evil is as sci-fi film series.

 

 

Target Audience:

 

- Age: 15+

-Gender: Both Sexes

 

We think that Resident Evil has a target audience of both females and males, over the age of 15. We think this because some scenes are very graphic and have main characters of both sexes which means it's not aimed at one sex in particular.

 

Demographics:

 

the demographics for Resident Evil is B-C2, the films are aimed at young people and students in general. also the target audience category can reach people who are in the job industry, which means they will be earning money some way or another.

 

 

Pyschographics:

 

Mainstream - seeks security, tend to be domestic, conformist, conventional and sentimental - favour value for money family brands. this is nearly always the largest group.

 

Factual Assignment 3AB

Factual: Educating the East End

 We chose to look at Educating the East End because we are quite confident with the program and we enjoy it. Educating the East End is a documentary on a school with bad behaviour.

 

Target Audience:

·        Age: 14-20

·        Gender: Both sexes

 

We think that Educating the East End has a target audience of both male and female, in the age range of 14-20. We think this because it can appeal to both sides because it’s got both male and females in it, and isn’t just focused on one person.

 

Demographics:

The demographics for Educating the East End is C1-C2, the program is aimed at the younger people and people with jobs that aren’t as busy. And the target audience can reach people doing jobs like builders.

 

Psychographics:

Mainstream- seeks security, tend to be domestic, conformist, conventional and sentimental- favour value for money family brands. This is nearly always the largest group.